About HBMEO

About HBMEO

Building Brands with Vision

We build brands with an entrepreneurial spirit, cultural relevance and a vision for tomorrow.

HBMEO is a creative strategy and brand development agency operating from Amsterdam and Barcelona. We help ambitious brands, destinations and hospitality concepts grow through a combination of entrepreneurial thinking, cultural insight and strategic execution.

Founded by entrepreneurs, we approach every project with a hands-on mindset and a long-term vision. We believe the strongest brands are built at the intersection of relevance, experience and innovation. By closely monitoring emerging trends, shifts in consumer behaviour and cultural developments, we help our clients anticipate change rather than react to it.

Our expertise spans luxury hospitality, lifestyle, travel, gastronomy and premium drinks, working with brands that seek to create meaningful connections with their audiences. From brand positioning and category development to partnerships, events, PR and storytelling, we develop strategies that strengthen visibility, build communities and drive sustainable growth.

With a strong network across Europe and a forward-looking perspective, HBMEO transforms ideas into brands, brands into movements, and opportunities into lasting value.

Interested? Please contact us

Vincent van Dijk

Partner

Philipe Souren

Partner

Jan Vanneste

Partner