For decades, the traditional holiday model was straightforward: work hard throughout the year and then reward yourself with a few weeks of relaxation. For younger generations, however, travel has taken on a very different meaning. Rather than simply escaping daily life, Millennials and Gen Z increasingly see travel as an opportunity for personal development, wellbeing, […]
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Last-minute behaviour is on the rise People are increasingly deciding at the last minute whether they want to go to a festival, a Michelin-starred restaurant, or a wellness hotel. This last-minute behavior leads to frustrations and challenges in the hospitality industry, but it also offers many opportunities. “People who really want something are often willing […]
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5 HOTEL TRENDS SHAPING 2025 The leading hotel trend of this year is Redefining Luxury. There is a growing need for a more personal, meaningful, sustainable, and, above all, social form of luxury. Watch the video to discover the five hotel trends of 2025. The demand for luxury products is set to rise in the […]
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