Are you curious about the key trends and transitions shaping hospitality in 2026? Trendwatcher Pim Pelser and trend forecaster Vincent van Dijk are joining forces for an inspiring and surprising trend event in Barcelona.
This isn’t about vague predictions or holistic visions, but a high-energy, hands-on deep-dive packed with actionable insights — real trendslations that you can apply immediately. After an inspiring presentation on the key developments in the world of hospitality, you’ll learn how to spot trends yourself and translate them into concrete opportunities.
Next, we hit the streets for an inspiring trend walk through the city. Along the way, we’ll visit cutting-edge hotspots, experience innovative concepts, and literally taste the future of hospitality. This isn’t your average city tour – it’s fun, surprising, and fully immersive.
We’ll wrap up with a dynamic debriefing session where we translate everything we’ve seen and felt into practical takeaways for your own work. Want to go a step further? You can also receive a personalised trend report tailored to your needs.
In short: an energising day full of surprises, insights – and fun – in the vibrant heart of Barcelona!
From now on, it is possible to book NEXT:BCN. Exclusively for companies with groups of 10 people or more. For more information, send a message to trends@hbmeo.com
PIM PELSERPim Pelser has been active for over 20 years in observing and translating trends and developments in the world of food, drink, and hospitality. As a creative entrepreneur andtrendwatcher, he has a keen eye for the trends that are shaping the world of today and tomorrow. Pim not only helps organisations and their employees recognise these trends, but also translate them effectively into concrete business opportunities. In addition to launching various initiatives of his own, he has a passion for great brands. Through inspiring stories and real-life examples, Pim takes you on an engaging journey where he teaches you to look atthings differently, embrace the future, and seize innovative opportunities.
VINCENT VAN DIJKVincent van Dijk has been forecasting trends for 25 years in areas such as hospitality, food & drinks, and lifestyle. He helps companies and governments respond to future consumer needs, he provides insights through trend presentations and reports. In addition, he is a communication specialist and brand builder. Vincent travels all over the world in search of new trends and developments and writes about hospitality trends for publications including Entree Magazine and works alternately from Amsterdam and Barcelona.
Photo credit: Entree Magazine & LodewijkFotografeert
